Finding the right music for a video game or an app is essential. Usually, developers will have to go through the long process of contacting labels in order to get approval for a certain song to be used in the game/app. This can be an exceptionally difficult process for smaller game/app developers, since labels might not take their requests as seriously.
There have recently been several breakthroughs in the music publishing world, that will make licensing music easier than it has ever been.
SongLily, co-founded by Les Borsai and Jodi Chall, offers an easy platform for game and app developers to get a sync license to use major label music.
“The music licensing process can be confusing to companies that are not in the sync business,” explains Borsai. “We wanted to simplify that.”
There are several things unique about this new app, but one aspect is truly groundbreaking. It marks the first time major labels and publishers have allowed aw third party vendor to license pre-cleared content. Because all the content is pre-approved, developers know the price of licensing from the get-go. This makes it easier to develop new apps or games with music, because the developers know which songs are available and at what price they go for.
Further reading: http://www.hollywoodreporter.com/news/two-new-breakthroughs-aim-at-700583