Music Licensing and Video Games

Finding the right music for a video game or an app is essential. Usually, developers will have to go through the long process of contacting labels in order to get approval for a certain song to be used in the game/app. This can be an exceptionally difficult process for smaller game/app developers, since labels might not take their requests as seriously.

There have recently been several breakthroughs in the music publishing world, that will make licensing music easier than it has ever been.

SongLily, co-founded by Les Borsai and Jodi Chall, offers an easy platform for game and app developers to get a sync license to use major label music.

“The music licensing process can be confusing to companies that are not in the sync business,” explains Borsai. “We wanted to simplify that.”

There are several things unique about this new app, but one aspect is truly groundbreaking. It marks the first time major labels and publishers have allowed aw third party vendor to license pre-cleared content. Because all the content is pre-approved, developers know the price of licensing from the get-go. This makes it easier to develop new apps or games with music, because the developers know which songs are available and at what price they go for.

Further reading: http://www.hollywoodreporter.com/news/two-new-breakthroughs-aim-at-700583

http://wp.wixenmusic.com

3 thoughts on “Music Licensing and Video Games”

  1. I was unaware how difficult it is to find the right music for games and apps in the music licensing business. Informative post.
    So, trying to relate your post to my life here—I know sometimes YouTube videos are removed because they used music they weren’t supposed to/didn’t have the rights to in them. Do you know if this has anything to do with the music licensing developments you wrote about? Do you have any experience with this issue?

  2. I like this! This is something that I’m sure a lot of us, including myself, are interested in and wonder about. Theres one or two errors, but other than that it’s good. I like that it’s a brief summary as well.

  3. I loved the quote you left within the blog! I never knew there was so much behind music for a video game!!! What are some examples of your favorite video game music?

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